"I don't need sunscreen on cloudy days."
It's tempting to skip SPF when the sun isn't shining, but clouds block only a fraction of UV rays. Up to 80% of UVA and UVB rays penetrate cloud cover. In New Zealand, where the ozone layer is thinner, this is especially important. UV damage accumulates year-round, cloudy or not.
The TruthApply SPF every single day — rain, shine, or overcast. Make it a non-negotiable part of your morning routine, just like brushing your teeth.
"A higher SPF means I can stay out in the sun all day."
SPF 50 doesn't mean five times the protection of SPF 10 — it refers to how long it takes for UVB rays to redden the skin compared to no protection. No sunscreen, regardless of SPF, lasts indefinitely. Heat, sweat, water, and time all reduce effectiveness.
The TruthReapply sunscreen every 2 hours, and immediately after swimming or heavy sweating — no matter the SPF rating on the bottle.
"SPF in my makeup is enough protection."
Cosmetics with SPF are a great bonus, but they typically aren't applied in sufficient quantities to achieve the stated sun protection factor. Most people apply about one-quarter of the amount needed for full SPF coverage when using foundation or tinted moisturisers.
The TruthAlways apply a dedicated SPF product underneath your makeup. Think of SPF in cosmetics as a top-up, not a replacement. COOLA's dedicated face sunscreens are formulated to layer beautifully under makeup.
"People with darker skin tones don't need sunscreen."
While higher levels of melanin do provide some natural UV protection, it equates to approximately SPF 13 — far below the recommended SPF 30+ for daily use. Skin cancer, hyperpigmentation, and premature ageing can affect people of all skin tones.
The TruthSun protection is important for everyone, regardless of skin tone. New Zealand's UV index is among the highest in the world — protecting yourself is smart for all skin types.
"Natural sunscreens don't work as well as chemical ones."
Mineral sunscreens using zinc oxide and titanium dioxide have come a long way. Modern formulations spread smoothly, blend into the skin without white cast, and offer broad-spectrum UVA/UVB protection. They work by sitting on top of the skin and reflecting UV rays rather than absorbing them — making them a gentle option for sensitive skin too.
The TruthA well-formulated mineral sunscreen is just as effective as chemical alternatives — and may be kinder to your skin and the environment. COOLA's mineral range is designed with reef-safe, eco-conscious ingredients without compromising on protection.